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What is a great process for big marketing planning?

Updated: Feb 2

I. Market Research

  • Identify target audience #TargetAudience

  • Age range

  • Occupation

  • Geographic location


  • Conduct competitor analysis #CompetitorAnalysis

  • List of main competitors

  • Their strengths and weaknesses


  • Understand industry trends #IndustryTrends

  • List of current security industry trends

  • Potential future trends


II. Marketing Strategy

  1. Define unique selling proposition (USP) #USP

  • What sets our company apart?

  • How do we meet customer needs better than others?


  1. Develop brand messaging #BrandMessaging

  • What do we want our brand to communicate?

  • Is our messaging consistent across all platforms?


  1. Plan marketing campaigns #MarketingCampaigns

  • Determine campaign goals

  • Choose channels for each campaign

  • Set campaign budgets


III. Digital Marketing



  • Email marketing #EmailMarketing

  • Build an email list

  • Design and send out newsletters


IV. Offline Marketing

  1. Networking events #NetworkingEvents

  • Decide on which events to attend

  • Prepare promotional materials


  1. Print advertising #PrintAdvertising

  • Design and distribute flyers, brochures, etc.

  • Monitor response rates


  1. Local media partnerships #LocalMediaPartnerships

  • Identify potential partners

  • Negotiate deals and contracts


V. Measure Success

  • Track key performance indicators (KPIs) #KPIs

  • Website traffic

  • Social media engagement

  • Email open rates


  • Adjust strategies based on results #StrategyAdjustment

  • What's working well?

  • What needs improvement?



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